Introducing: Simplifying Safety by Lyreco Intersafe
We’re excited to launch one of our key brand campaigns for the year, Simplifying Safety.
In today’s fast-paced working world, health and safety can often feel like a confusing, tick-box exercise especially as new standards emerge and legislation continues to evolve. We felt we could play a part to help that. To make it easier for those responsible for managing safety to stay informed and to help end users understand the ‘why’ behind safe working practices.
Simplifying Safety is all about cutting through complexity. We’re here to break down the jargon, bring clarity to confusing standards, and help businesses make confident safety decisions.
Why It Matters
We first teased the campaign on World Day for Health and Safety at Work because when safety is simple to understand, it’s easier to get right. And getting it right is crucial to protect people, businesses, and lives.
We know our customers often face many challenges understanding how to navigate the safety landscape to remain compliant. That’s exactly why this campaign exists: to make safety clearer, more practical, and easier to implement.
What to Expect
The launch of the Simplifying Safety message and the #SimplifyingSafety hashtag marks the start of our ongoing focus on education, awareness, and support.
We’re committed to sharing practical and engaging content to build knowledge and confidence via the expertise of our team from our category, technical teams and safety specialists to our supplier partners.
What’s Coming
We’re kicking things off with the first phase of the campaign, including:
Did You Know? Videos 👉 Quick, bite-sized insights from our team and supplier partners to build everyday safety knowledge and build awareness around key topics.
Fact vs Fiction 👉 Debunking the most common safety misconceptions and separating outdated assumptions from the facts.
Vs series 👉 A visual comparison between compliant best practices and approaches that are unsafe, non-compliant, or not recommended.
You can find these series on LinkedIn & TikTok.
Lyreco Intersafe on TikTok 👉 You can now find us on TikTok! We’re showing up where the conversations are and that includes TikTok. We want to make our insights more accessible and reach new audiences. TikTok also gives us the opportunity to showcase more of our team, share behind-the-scenes moments, and bring you updates we might not usually post on our other platforms.
Simplifying Safety LinkedIn Newsletter 👉 As part of the launch of our latest brand campaign, Simplifying Safety, we’re excited to share the launch of the Simplifying Safety newsletter on LinkedIn to deliver monthly insights, industry updates, practical tips, and resources designed simplify safety.
There’s so much more to come, and we’re excited to have you with us on this journey as we continue our mission to Simplify Safety.
Need more support? Contact our team.
Simplifying Safety
On TikTok
Follow us for engaging safety insights, more of our team, the behind-the-scenes moments, and updates.
